Hi! We’re Jeff and Becca, two dreamers who met in journalism school and grew up to become masters in the art of storytelling. Today, we share our skills as consultants, doing attention-getting, sales-driving copywriting, content creation, and content marketing for small- and medium-sized businesses.
Copywriting for Search Engine Optimization (SEO) has taken a delightful turn over the past few years. No longer are we looking at the black hat operations where unreadable pages of keyword-stuffed blather filled the webisphere. Today, search engines reward copy that is pleasing to the reader and addresses their needs in context and relevancy. It’sLearn More
Your brand needs a blog–all brands do! Statistics show businesses who blog regularly receive 3 times more traffic than those who don’t. Blogging is the best way to humanize your brand, create brand awareness and help your customers. What are you doing on your blog this week? Blog content best practices today dictate certain stylesLearn More
Managing a social media can often be like bringing home a puppy… if you don’t take good care of it, it might bite you. Proper channel management requires that you maintain a regular posting schedule and keep a dependable, regular voice with your customers. Turn your likes into true brand loyalists—it just takes some heart andLearn More
Establishing authority is important for any brand. Blog posts and branded articles are an excellent way to do this, while grabbing some much-needed organic SEO. My latest work with Sail1Design.com offers expert tips for this sailing industry website.
Face it, you bought into the headline. Didn’t you? That’s okay, because I have an important lesson to share with you. You’ve likely heard this by now, but I’ll repeat for emphasis: eyeballs are the prized commodity of the social web writer. Too many bloggers mistakenly write for the sake of selling their product. Instead, you must write with
Tell us who you are and we promise we’ll make it worth your while. 🙂