A friend of mine told me a story the other day about his in-laws’ culinary habits that made me immediately think of marketing.
See, it appears that his family has a tradition of using the whole chicken when they cook. They don’t just eat the breast and wings – they have plans for each and every piece of the bird. The feet, the innards, the neck — even the bones make the basis for soup stock.
That’s maximum value!
Your content marketing should be the same way.
For example, a recent client hired me to write a knowledge base article on a topic of need and interest to their would-be customers. I then carved it up. I broke it down into several blog posts with a unique headline, buzz-worthy twist, and an engaging voice.
From there, I split out a dozen or so tweets – some that quote the original article while others just linked to the article with a brief explanation.
Then, posted a link to the article on the company’s Facebook page accompanied by an interesting photo and a compelling question to jumpstart engagement.
And finally, I created a video script for YouTube that showed a visual demonstration of a specific point from the original article.
See what I did there? I used the whole damn chicken!
What do you gain from this method?
- Saves money: you get more bang for your buck – one idea, multiple uses
- Saves time: dramatically reduces the amount of time spent concepting and writing new content
- Multiplies your engagement: spreads your message across multiple platforms
If you don’t mind my pun — it’s a simple recipe for success.
Consider today whether some of the content you already have can be repurposed for more marketing “meals.” And, please let me know if it works.