How well do you tell your business’s story?
Your customers are out there at different stages of the sales cycle, the Journey. So it makes sense to create different types of messages to engage them.
When creating content for marketing your business, you’re often just happy to be there, writing good content, and not focusing on addressing various stages of your sales funnel:
- Awareness: searching to solve a problem
- Consideration: learning your type of product/service
- Purchase: learning about your brand
You just don’t think about it.
But we do.
If you’re not addressing customers along all points of the journey in your web, blog, and social media content you’re missing out.
Today’s Marketing is customer-centric. You may not have time to map out your journey, but we can help. Let’s talk about it.