A friend of mine told me a story the other day about his in-laws’ culinary habits that made me immediately think of marketing. See, it appears that his family has a tradition of using the whole chicken when they cook. They don’t just eat the breast and wings – they have plans for each and
You have all your social media accounts… now what? Here’s a must-read post on what to post, where to post and how often. It’s a nice, easy read.
Is your blog more like a stale refrigerator or a broken lighthouse? If you’re a busy small business owner the chances are pretty good that it’s both! Read the following 3 questions and decide how you rate. Is your blog Written in an interesting fashion? Offering something insightful, educational, entertaining, or all 3? Publishing fresh
Content is a nutty thing. It does so much. But it has to engage. Your businesses can use content to fulfill the key sales objectives: educate, inform, and at the end of the day… sell. So, why is engagement such an important word to you? Think about this: business buyers do not contact suppliers directly