Non-profit Marketing

You won’t like this non-profit marketing tip – but you should!

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It’s ironic, right? You never have time for marketing your non-profit organization when it’s needed most.

Perhaps it’s your busy season or maybe your volunteers all went on vacation… your lack of marketing is a major hindrance to your efforts, but it’s a fixable situation.

Say Yes to giving it away

There’s an old Mel Brooks movie that spoofs the French Revolution by showing beggars begging from beggars. See it here on YouTube. I laugh because it often reminds me of the non-profit world.

In my nine years running a non-profit, it seemed like someone was always calling looking for a freebie. Other orgs wanting raffle prizes and other free giveaways for their fundraising efforts.

Everyone’s trying to get something from someone else.

At first, I was hesitant to help. Why should I help other non-profits fundraise? I want those checks written out to my program! But, guess what I learned you should do?

These are tremendously valuable opportunities. You’re instantly getting your name in front of people who write checks to non-profits. You can’t buy that marketing advantage!

Give, even if it hurts!

These are tremendously valuable opportunities. You’re instantly getting your name in front of people who write checks to non-profits. You can’t buy that marketing advantage!

Here’s a great example from my past:

One local organization held an annual gala that would be enviable by any non-profit. Each year, I would donate 3 hours of private sailing instruction to their silent auction — a roughly $200 freebie! That was a lot of money for my program!

You’d have thought I was nuts until you saw the large branded sign I gave them to set on the table next to the other prizes, which included golf outings, elegant dinners, and resorts by the sea. I received high-level exposure to many potential donors.

Best yet, the winner rarely ever redeemed my lessons — they just wanted to donate to something!

Don’t miss your opportunity

You can see how giving to other non-profits can be a hidden gem for your organization. Say yes! There is opportunity all around you.

If you read my last post, you’ll remember that using press releases to become a “media darling” is another highly effective and low cost way to market your non-profit organization. It’s my number one piece of advice for non-profits, so please go read and share it.

Do you feel like your non-profit can use this tip? Great! I’ve got a lot of other proven ideas for marketing your non-profit on a zero budget so please share this article and be sure to contact me for more tips.